THE PINK BOOK: VOL 1 - NAVIGATING THE NEXT WAVE OF CONSUMER BRANDS. - A DTC STRATEGIC OUTLOOK & PLAYBOOK
THE PINK BOOK: VOL 1 - NAVIGATING THE NEXT WAVE OF CONSUMER BRANDS. - A DTC STRATEGIC OUTLOOK & PLAYBOOK
This isn’t just a report. It’s your new Head of Strategy.
The Pink Book is Co-Foundry’s flagship intelligence series for modern consumer brands, a no-fluff, founder-grade field guide built for the next wave of operators.
This first edition?
The DTC Strategic Outlook & Playbook. 98 pages of brutal clarity, tactical execution frameworks, and decision-making tools for building a brand that doesn’t blend in or burn out.
Inside:
- Benchmarks that actually matter (CAC:LTV, retention, pricing logic)
- Messaging and creative trends that still convert in 2025
- What VCs don’t tell you (but still use to pass)
- Playbooks by stage, from pre-launch to Series B
- AI use cases that go beyond ChatGPT hacks
- A no-BS kill list of what no longer works
Whether you’re launching, scaling, or deciding whether to raise, this book gives you the clarity, strategy, and operator mindset you’re not getting from agency decks or founder group chats.
This is only the beginning. The Pink Book is a series.
Coming soon: the Omni-Channel Edition and the Retail-First Edition, built to help founders win wherever they sell.
BONUS!
This isn’t just a report. It’s your invitation to the room founders wish existed sooner.
When you buy The Pink Book (any edition), you unlock access to the Co-Foundry private Discord, an invite-only community for consumer brand operators.
Inside:
- Real-time founder discussions
- Direct access to the Co-Foundry team
- Live tactical drops, tools, teardown sprints
- Zero fluff. Zero gurus. Just people building
- A space built for questions, execution, and what’s actually working
*NOTE: Please use the same email to purchase this report that you would like to use for our Discord channel. If you do not intend to join the channel, then it doesn't matter.